B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Unknown
90%
90% -- b2b cmos intent data roi for B2B Cmos (present)
90% of B2B CMOs report that leveraging intent data delivers either good or excellent ROI and impact.
- Survey-based self-reported perception
- Groups 'good' and 'excellent' ratings together
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
present
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
94
Sources (3)
Scopic Studios
Primary
Tier B
https://scopicstudios.com/blog/buyer-intent-signals-statistics/ ↗
Source Article
Top Buyer Intent Signals Statistics Every Marketer Should Know in 2026
Buyer intent data provides insights into what potential customers are researching, which allows you to tailor your marketing and sales strategies for maximum impact. As B2B marketers strive to enhance customer engagement and gain a competitive edge, “intent signal data” and “B2B buying behavior stat…
Also cited by
amraandelma.com
https://www.amraandelma.com/
2026-08-18
ppc.land
https://ppc.land/
2026-08-18
Original Research
Scopic Studios
· Original study ↗
Methodology
Percentage of B2B CMOs reporting good or excellent ROI with intent data
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B Cmos: 90% b2b cmos intent data roi. Source: Scopic Studios (present). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-cmos-intent-data-roi
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<blockquote cite="https://lighthousedata.io/data/b2b-cmos-intent-data-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- b2b cmos intent data roi for B2B Cmos<br><small>Source: Scopic Studios (present) · <a href="https://lighthousedata.io/data/b2b-cmos-intent-data-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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