B
Evidence Grade B
Safe to Cite
Aging
-1.59x
-1.59x -- monthly churn rate for B2B (2024-03)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
-1.59x
Unit
Ratio
Data Vintage
2024-03
Entity
Study Type
Platform_data
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Paddle
Primary
Tier A
https://www.paddle.com/blog/saas-market-report-march-2024?_rsc=iob1t ↗
Source Article
SaaS Market Report: March 2024 - B2C hits a 2-year high
Reflecting on the first quarter of 2024, we’ve noticed signs of improved health in SaaS. Whether the market is going through a recalibration or reconciliation, this past quarter offers us a glimpse into what the new normal will look like for SaaS.
Quarterly growth for B2B came in at 5.5%, while B2C …
Original Research
Paddle
· Original study ↗
Methodology
ProfitWell Subscription Index
Study: Platform_data
n=1,000,000
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
B2B: -1.59x monthly churn rate. Source: Paddle (2024-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-churn-rate-march-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-churn-rate-march-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>-1.59x</strong> -- monthly churn rate for B2B<br><small>Source: Paddle (2024-03) · <a href="https://lighthousedata.io/data/b2b-churn-rate-march-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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