B Evidence Grade B Graded under review Safe to Cite Recent

70%

70% -- share of b2b buying process without direct salesperson contact for B2B buying process (2025)

Name: Share Of B2B Buying Process Without Direct Salesperson Contact Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-27

2025 · n=150 · grupainfomax.com

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Attribution: grupainfomax.com View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

70%

Unit

Percentage

Data Vintage

2025

Entity

B2B buying process

Sample Size

150

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

grupainfomax.com Primary Tier C

https://grupainfomax.com/blog/jak-laczyc-dzialania-marketingowe-online-z-offline/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Jak łączyć działania marketingowe online z offline? - Grupa Infomax

Jak łączyć działania marketingowe online z offline? Na wstępie od razu napiszę, że ten artykuł kieruję do firm, w których marketing do tej pory był skupiony wokół marketingu offlinowego, a które obecnie stoją przed wyzwaniem jak łączyć działania marketingowe online z offline. Może się zdziwicie, ale…

Original Research

grupainfomax.com · Original study ↗

Methodology

Cited alongside survey of 150 companies; original publisher unnamed

Methodology documented

Segmentation

IndustryB2B RoleAll marketers Channelcontent

Cite this stat

Plain Text

B2B buying process: 70% share of b2b buying process without direct salesperson contact. Source: grupainfomax.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buying-process-without-salesperson-70pct

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<blockquote cite="https://lighthousedata.io/data/b2b-buying-process-without-salesperson-70pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of b2b buying process without direct salesperson contact for B2B buying process<br><small>Source: grupainfomax.com (2025) · <a href="https://lighthousedata.io/data/b2b-buying-process-without-salesperson-70pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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