B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- buying process complete before vendor contact for B2B software buyers (2025)
70% of the B2B buying process is completed before any contact with a vendor.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
G2
Primary
Tier B
https://proxi.co.nz/software-review-sites-beginners-guide/ ↗
Source Article
Proxi recently co-hosted G2 Connect Auckland, bringing together tech industry leaders to explore the transformative power of review platforms in modern B2B software sales. The insights shared during this exclusive event highlighted a crucial reality: buyers are more self-sufficient and informed in t…
Original Research
G2
· Original study ↗
Methodology
Insights shared at G2 Connect Auckland event
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B software buyers: 70% buying process complete before vendor contact. Source: G2 (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buying-process-complete-before-vendor-contact
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<blockquote cite="https://lighthousedata.io/data/b2b-buying-process-complete-before-vendor-contact" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- buying process complete before vendor contact for B2B software buyers<br><small>Source: G2 (2025) · <a href="https://lighthousedata.io/data/b2b-buying-process-complete-before-vendor-contact" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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