B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

11 -- b2b buying group decision makers for B2B buying groups (2023)

Name: B2B Buying Group Decision Makers Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2023 · Gartner

B2B sales can involve as many as 11 decision makers.

stated as 'as many as 11 decision makers'

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Attribution: Gartner View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

Unit

Count

Data Vintage

2023

Entity

B2B buying groups

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Gartner Primary Tier C

https://magnusconsulting.co.uk/insights/sales-and-marketing-driving-b2b-demand-gen/ ↗

Confidence: 48/100 Vintage: 2023 Channel: Deep Crawl

Source Article

B2B Demand Gen: The Role Of Sales And Marketing | Magnus Consulting

B2B demand gen: the role of sales and marketing Strategies to remove barriers to sales and marketing alignment to tap in to B2B demand gen and drive business growth. Sales and marketing both exist to drive revenue and create value, but their approaches and perceptions can often differ significantly.…

Original Research

Gartner · Original study ↗

Methodology

Cited from Gartner B2B Buying Journey research (2023)

Methodology documented

Segmentation

IndustryB2B RegionEMEA RoleAll marketers

Cite this stat

Plain Text

B2B buying groups: 11 b2b buying group decision makers. Source: Gartner (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buying-group-decision-makers-11

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<blockquote cite="https://lighthousedata.io/data/b2b-buying-group-decision-makers-11" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11</strong> -- b2b buying group decision makers for B2B buying groups<br><small>Source: Gartner (2023) · <a href="https://lighthousedata.io/data/b2b-buying-group-decision-makers-11" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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