B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
11
11 -- average b2b buying cycle length for B2B buyers (2026)
The average B2B buying cycle lasts 11.3 months.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11
Unit
Duration Months
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
6sense
Primary
Tier B
https://apollodigital.io/blog/b2b-marketing/ ↗
Source Article
B2B Marketing: The Complete Guide for 2026
Original Research
6sense
· Original study ↗
Methodology
6sense research cited in article
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 11 | |
| 2025 | 10 | -9.1% |
| 2026 (current) | 11 | +13.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 11 average b2b buying cycle length. Source: 6sense (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buying-cycle-11-3-months
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buying-cycle-11-3-months" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11</strong> -- average b2b buying cycle length for B2B buyers<br><small>Source: 6sense (2026) · <a href="https://lighthousedata.io/data/b2b-buying-cycle-11-3-months" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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