B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
67%
67% -- share preferring rep free purchase for B2B buyers (2026-03)
67% of B2B buyers want a rep-free purchase experience.
- Cited from Gartner Sales Survey press release (March 2026)
- Represents an increase from 61% in the prior comparable survey
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://www.datamagnet.co/post/company-buyer-intent-api-account-level-scoring/ ↗
Source Article
Company Buyer Intent API: Account Scoring Explained
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
What Is a Company Buyer Intent API? Account Scoring and Timeline Intelligence
A company buyer intent API tells you which accounts are actively researching a purchase, how far along they are, …
Original Research
Gartner
· Original study ↗
Methodology
Gartner Sales Survey press release, March 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 67% share preferring rep free purchase. Source: Gartner (2026-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-rep-free-preference-67
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyers-rep-free-preference-67" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- share preferring rep free purchase for B2B buyers<br><small>Source: Gartner (2026-03) · <a href="https://lighthousedata.io/data/b2b-buyers-rep-free-preference-67" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.