B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- share of b2b buyers preferring rep free buying for B2B buyers (2025)
61% of B2B buyers prefer a rep-free buying experience according to Gartner research reported in 2025.
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Lighthouse Research Team
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Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://dxoneerp.com/blog/connected-erp-and-ecommerce-workflows-help-dealers-scale/ ↗
Source Article
Why Dealers Need Connected ERP and eCommerce Workflows
Taking an online order is the easy part.
The harder part is everything that happens next.
For dealers, eCommerce is not a novelty. It is already part of the buying process. Customers expect online ordering, account access, accurate pricing, and quick product searches. That part is understood.
The re…
Original Research
Gartner
· Original study ↗
Methodology
Cited from Gartner research
Methodology documented
Segmentation
Industrymarketing
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Plain Text
B2B buyers: 61% share of b2b buyers preferring rep free buying. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-rep-free-preference-2025
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-rep-free-preference-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- share of b2b buyers preferring rep free buying for B2B buyers<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/b2b-buyers-rep-free-preference-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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