B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- prior vendor experience rate for B2B buyers (2025)
85% of B2B buyers had prior direct experience with the vendors they evaluated.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
6sense
Primary
Tier A
https://www.answermaniac.ai/blog/aeo-vs-seo-pipeline-impact ↗
Source Article
AEO vs SEO: What Answer Engine Optimi...
Original Research
6sense
· Original study ↗
Methodology
6sense 2025 Buyer Experience Report survey; highest figure 6sense has recorded
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 85% prior vendor experience rate. Source: 6sense (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-prior-vendor-experience
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-prior-vendor-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- prior vendor experience rate for B2B buyers<br><small>Source: 6sense (2025) · <a href="https://lighthousedata.io/data/b2b-buyers-prior-vendor-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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