B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
78%
78% -- share already aware of product before research for B2B buyers (2024)
78% of B2B buyers had already heard of the product they ultimately researched before starting their research.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
2,164
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
TrustRadius
Primary
Tier C
https://www.datamagnet.co/post/company-buyer-intent-api-account-level-scoring/ ↗
Source Article
Company Buyer Intent API: Account Scoring Explained
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
What Is a Company Buyer Intent API? Account Scoring and Timeline Intelligence
A company buyer intent API tells you which accounts are actively researching a purchase, how far along they are, …
Original Research
TrustRadius
· Original study ↗
Methodology
TrustRadius survey of 2,164 buyers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 78% share already aware of product before research. Source: TrustRadius (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-prior-product-awareness-78
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyers-prior-product-awareness-78" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share already aware of product before research for B2B buyers<br><small>Source: TrustRadius (2024) · <a href="https://lighthousedata.io/data/b2b-buyers-prior-product-awareness-78" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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