B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
86%
86% -- share of business buyers more likely to buy with goal understanding for business buyers (2026)
86% of business buyers are more likely to buy if companies understand their goals.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://acumenfa.com/news/why-bespoke-consulting-outperforms-best-practices-every-time ↗
Source Article
Acumen — Why Bespoke Consulting Outperforms ‘Best Practices’ Every Time
Why Bespoke Consulting Outperforms ‘Best Practices’ Every Time
Samantha Paxson
May 28, 2026
Nothing about your balance sheet should be average.
If you work with financial consulting firms, you hear a lot about listening, customization, and tailored services, but the reality is most firms start with …
Original Research
Salesforce
· Original study ↗
Methodology
Cited from Salesforce State of the Connected Customer report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
business buyers: 86% share of business buyers more likely to buy with goal understanding. Source: Salesforce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-personalization-salesforce-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyers-personalization-salesforce-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- share of business buyers more likely to buy with goal understanding for business buyers<br><small>Source: Salesforce (2026) · <a href="https://lighthousedata.io/data/b2b-buyers-personalization-salesforce-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.