B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- share of purchase journey completed before contacting vendor for B2B buyers (2025)
B2B buyers completed 61% of their purchase journey before contacting a vendor in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
6sense
Primary
Tier B
https://www.datamagnet.co/post/buyer-intent-data-buyers-guide-2026/ ↗
Source Article
The 2026 Buyer Intent Data Buyer's Guide
Disclosure: Datamagnet publishes this article. Vendor and product capabilities described below are based on public documentation, retrieved August 13, 2026.
The 2026 Buyer Intent Data Buyer's Guide: How to Choose the Right Vendor
Most of your buyers make up their minds before a rep ever says hello. …
Original Research
6sense
· Original study ↗
Methodology
6sense 2025 B2B Buyer Experience Report, cited by Datamagnet
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 69% | |
| 2025 (current) | 61% | -11.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 61% share of purchase journey completed before contacting vendor. Source: 6sense (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-journey-before-contacting-vendor-2025
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-journey-before-contacting-vendor-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- share of purchase journey completed before contacting vendor for B2B buyers<br><small>Source: 6sense (2025) · <a href="https://lighthousedata.io/data/b2b-buyers-journey-before-contacting-vendor-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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