B
Evidence Grade B
Graded
under review
Safe to Cite
Current
90%
90% -- b2b buyers influenced by vendor past success for B2B customers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dimensional Research
Primary
Tier C
https://are-agency.be/en/the-15-best-about-us-about-me-pages-and-how-to-create-them-yourself/ ↗
Source Article
The 15 best 'About Us' & 'About Me' pages and how to create them yourself
Original Research
Dimensional Research
· Original study ↗
Methodology
Attributed to Dimensional Research survey on B2B buying behavior
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B customers: 90% b2b buyers influenced by vendor past success. Source: Dimensional Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-influenced-past-success-90pct
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-influenced-past-success-90pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- b2b buyers influenced by vendor past success for B2B customers<br><small>Source: Dimensional Research (2026) · <a href="https://lighthousedata.io/data/b2b-buyers-influenced-past-success-90pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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