B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- share of buyers choosing first shortlisted vendor for B2B buyers (2025)
85% of buyers choose one of the first vendors on their shortlist.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
6sense
Primary
Tier B
https://www.b2bmarketingforum.nl/european-abm-forum-2025/ ↗
Source Article
Account-based marketing meets AI: inside the first European ABM Forum in Amsterdam
Original Research
6sense
· Original study ↗
Methodology
Cited by Kerry Cunningham of 6sense at the European ABM Forum, Amsterdam, 3 April 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 85% share of buyers choosing first shortlisted vendor. Source: 6sense (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-first-vendor-shortlist-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyers-first-vendor-shortlist-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of buyers choosing first shortlisted vendor for B2B buyers<br><small>Source: 6sense (2025) · <a href="https://lighthousedata.io/data/b2b-buyers-first-vendor-shortlist-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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