B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
87%
87% -- buyer expectation of high quality visuals for B2B buyers (2025)
87% of B2B buyers expect high-quality visuals before engaging with sales.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
G2 Crowd
Primary
Tier C
https://www.martech3d.com/news/martech3d-engine-launches-the-next-generation-platform-for-diy-3d-pro… ↗
Source Article
MarTech3D | Engine Launches: The Next Generation Platform for DIY Product Images
September 15, 2025
MarTech3D | Engine Launches: The Next Generation Platform for DIY Product Images
MarTech3D has announced the launch of Asset Creator, a major new module within its established MarTech3D | Engine platform — giving manufacturers the ability to create their own product images and 3D …
Original Research
G2 Crowd
· Original study ↗
Methodology
Cited from G2 Crowd in a MarTech3D press announcement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 87% buyer expectation of high quality visuals. Source: G2 Crowd (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-expect-quality-visuals
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyers-expect-quality-visuals" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- buyer expectation of high quality visuals for B2B buyers<br><small>Source: G2 Crowd (2025) · <a href="https://lighthousedata.io/data/b2b-buyers-expect-quality-visuals" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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