B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
35%
35% -- buyer research sources consulted for B2B buyers (2026)
35% of B2B buyers examine 7 to 10 sources of information before making a purchase decision.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Instapage
Primary
Tier C
https://bestsalesfunnelsoftware.com/blog/instapage-features-guide-2026 ↗
Source Article
Instapage 2026: Top Features for High-Converting Funnels
What Is Instapage? A Strategic Overview for 2025–2026
Instapage started as a landing page builder but has evolved into something considerably more powerful. As of 2025, it positions itself as an end-to-end conversion marketing platform — one that handles landing pages, email automation, full website…
Original Research
Instapage
· Original study ↗
Methodology
Cited by author as Instapage research; original survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 35% buyer research sources consulted. Source: Instapage (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-examine-7-10-sources
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-examine-7-10-sources" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- buyer research sources consulted for B2B buyers<br><small>Source: Instapage (2026) · <a href="https://lighthousedata.io/data/b2b-buyers-examine-7-10-sources" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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