B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- share of b2b buyers factoring corporate responsibility for B2B buyers (2025)
84% of B2B buyers factor corporate responsibility into their decisions according to the AMA.
Attribution:
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Lighthouse Research Team
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Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
American Marketing Association
Primary
Tier C
https://www.wildtribe.agency/post/b2b-customer-journeys-101-key-takeaways-from-our-webinar ↗
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B2B Customer Journeys: Key Webinar Insights
B2B Customer Journeys 101: Key Takeaways from Our Webinar
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80% of companies compete primarily on customer experience in today’s B2B landscape —yet many businesses, particularly in industries like renewable en…
Original Research
American Marketing Association
· Original study ↗
Methodology
AMA, cited by Wildtribe
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 84% share of b2b buyers factoring corporate responsibility. Source: American Marketing Association (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-corporate-responsibility
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-corporate-responsibility" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- share of b2b buyers factoring corporate responsibility for B2B buyers<br><small>Source: American Marketing Association (2025) · <a href="https://lighthousedata.io/data/b2b-buyers-corporate-responsibility" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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