B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

77%

77% -- share buying from early preferred vendor for B2B buying groups (2025)

Name: Share Buying From Early Preferred Vendor Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2025 · 6sense

B2B buying groups buy from their early picked preferred vendor 77% of the time.

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Attribution: 6sense View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

77%

Unit

Percentage

Data Vintage

2025

Entity

B2B buying groups

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

6sense Primary Tier B

https://www.datamagnet.co/post/signal-based-lead-scoring-model-from-scratch/ ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

How to Build a Signal-Based Lead Scoring Model From Scratch

Disclosure: Datamagnet publishes this article. Product capabilities described below are based on public documentation, retrieved 2026-07-21. How to Build a Signal-Based Lead Scoring Model From Scratch Your CRM says a lead is "hot" because they downloaded a whitepaper eight months ago. Meanwhile, the…

Original Research

6sense · Original study ↗

Methodology

6sense 2025 Buyer Experience Report, cited by Datamagnet

Methodology documented

Segmentation

IndustryB2B RegionUS RoleAll marketers

Cite this stat

Plain Text

B2B buying groups: 77% share buying from early preferred vendor. Source: 6sense (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-buy-from-early-vendor-pick-2025

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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-buy-from-early-vendor-pick-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- share buying from early preferred vendor for B2B buying groups<br><small>Source: 6sense (2025) · <a href="https://lighthousedata.io/data/b2b-buyers-buy-from-early-vendor-pick-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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