B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- share of buyers avoiding sponsored results for B2B buyers (2025)
62% of B2B buyers actively avoid clicking sponsored results.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Research
Primary
Tier C
https://bizaigpt.com/blog/b2b-organic-lead-generation-budget-calculator ↗
Source Article
B2B Organic Lead Gen vs Paid Ads: Budget & ROI Guide
Original Research
Forrester Research
· Original study ↗
Methodology
Attributed to Forrester Research 2025; cited by third-party blog
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
B2B buyers: 62% share of buyers avoiding sponsored results. Source: Forrester Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-avoid-sponsored-results
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-avoid-sponsored-results" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- share of buyers avoiding sponsored results for B2B buyers<br><small>Source: Forrester Research (2025) · <a href="https://lighthousedata.io/data/b2b-buyers-avoid-sponsored-results" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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