B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- buyer journey completion before vendor contact for B2B software buyers (2025)
B2B buyers are roughly 61% through their purchasing journey before engaging with sellers.
- Reported as roughly 61%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
6sense
Primary
Tier C
https://www.bayleafdigital.com/content-creation-for-saas-2026-best-practices/ ↗
Source Article
Content Creation for SaaS: Best Practices That Win in 2026
Original Research
6sense
· Original study ↗
Methodology
Cited from 6sense 2025 Buyer Experience Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B software buyers: 61% buyer journey completion before vendor contact. Source: 6sense (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-61-percent-journey-before-sellers
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-61-percent-journey-before-sellers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- buyer journey completion before vendor contact for B2B software buyers<br><small>Source: 6sense (2025) · <a href="https://lighthousedata.io/data/b2b-buyers-61-percent-journey-before-sellers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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