B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
57%
57% -- buyer journey completion before sales engagement for B2B buyers (2015)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CEB Marketing Leadership Council
Primary
Tier B
https://www.mcclungco.com/buyers-are-in-the-drivers-seat/ ↗
Source Article
Buyers Are in The Driver’s Seat - McClung Companies
Buyers are in the driver’s seat, are you their destination?
In today’s world of “information everywhere,” marketers are no longer in the driver’s seat. Buyers have the world at their fingertips, and they can access product information, reviews, and comparison data 24 hours a day, 365 days a year, fr…
Original Research
CEB Marketing Leadership Council
· Original study ↗
Methodology
Cited study by CEB Marketing Leadership Council; methodology not stated
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Cite this stat
Plain Text
B2B buyers: 57% buyer journey completion before sales engagement. Source: CEB Marketing Leadership Council (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-57-percent-journey-before-sales-engagement
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-57-percent-journey-before-sales-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- buyer journey completion before sales engagement for B2B buyers<br><small>Source: CEB Marketing Leadership Council (2015) · <a href="https://lighthousedata.io/data/b2b-buyers-57-percent-journey-before-sales-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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