B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6%
6% -- share of buying time spent comparing vendors for B2B buyers (2025)
B2B buyers spend only 6% of their buying time on comparing vendors or engaging with sales teams.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
ewizcommerce.com
Primary
Tier C
https://www.ewizcommerce.com/blog/understanding-the-modern-b2b-buying-process-key-players-phases-and… ↗
Source Article
Modern B2B Buying Process: Key Players, Phases, and Tips
15 MINUTE READ
Prasad Satpute
Originally published February 24, 2025, Updated March 4, 2025
B2B sales and purchases today are driven as much by online platforms and digital tools as they are through traditional methods like trade shows and in-person negotiations. Business buyers conduct independent …
Original Research
ewizcommerce.com
· Original study ↗
Methodology
Cited research on B2B buying time allocation; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 6% share of buying time spent comparing vendors. Source: ewizcommerce.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyer-vendor-comparison-time-6pct
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<blockquote cite="https://lighthousedata.io/data/b2b-buyer-vendor-comparison-time-6pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- share of buying time spent comparing vendors for B2B buyers<br><small>Source: ewizcommerce.com (2025) · <a href="https://lighthousedata.io/data/b2b-buyer-vendor-comparison-time-6pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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