B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
272 days
272 days -- average b2b buyer journey length days for B2B buyer journeys (2026)
B2B buyer journeys average 272 days based on Dreamdata's 2026 benchmarks report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
272 days
Unit
Duration Days
Data Vintage
2026
Entity
Sample Size
3,500,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dreamdata
Primary
Tier B
https://lauromedija.com/blog/customer-journey-content-marketing ↗
Source Article
Buyer Journey: Stages, Mapping & Content Strategy (2026)
The Complete Guide to the Buyer Journey (2026)
Learn the buyer journey stages, how to map them, and which content types convert at each stage. A complete guide for marketers in 2026.
Learn the buyer journey stages, how to map them, and which content types convert at each stage. A complete guide for …
Original Research
Dreamdata
· Original study ↗
Methodology
Dreamdata 2026 benchmarks report, based on more than 3.5 million complete customer journeys
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyer journeys: 272 days average b2b buyer journey length days. Source: Dreamdata (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyer-journey-average-length
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<blockquote cite="https://lighthousedata.io/data/b2b-buyer-journey-average-length" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>272 days</strong> -- average b2b buyer journey length days for B2B buyer journeys<br><small>Source: Dreamdata (2026) · <a href="https://lighthousedata.io/data/b2b-buyer-journey-average-length" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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