B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88
88 -- buyer journey touchpoints for B2B buyers (2025)
The average B2B buyer journey involves 88 touchpoints across four channels according to Dreamdata's LinkedIn Ads Benchmarks Report.
- involves four channels
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dreamdata
Primary
Tier B
https://www.mqlmagnet.com/post/post-b2b-digital-marketing-strategy ↗
Source Article
B2B Digital Marketing Strategy for Tech | MQL Magnet
B2B Digital Marketing Strategy for Tech Companies
Updated: Aug 9
Key takeaways The buyer journey runs 272 days across 88 touchpoints and ten stakeholders, per Dreamdata. Win the invisible phase. Dominate a few channels instead of dabbling in all of them. SEO compounds, paid search fills the gap, Lin…
Original Research
Dreamdata
· Original study ↗
Methodology
Cited from Dreamdata's LinkedIn Ads Benchmarks Report
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
B2B buyers: 88 buyer journey touchpoints. Source: Dreamdata (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyer-journey-88-touchpoints
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<blockquote cite="https://lighthousedata.io/data/b2b-buyer-journey-88-touchpoints" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88</strong> -- buyer journey touchpoints for B2B buyers<br><small>Source: Dreamdata (2025) · <a href="https://lighthousedata.io/data/b2b-buyer-journey-88-touchpoints" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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