B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- buyer journey progress for average B2B buyer (2023)
The average B2B buyer is 67% of the way through the buyer's journey before they ever speak with a salesperson.
- Progress reached before ever speaking with a salesperson
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
ZoomInfo
Primary
Tier A
https://gtmnow.com/webinar-use-intent-data-b2b-sales-strategy/ ↗
Source Article
Good INTENTions: How to Use Intent Data in your B2B Sales Strategy
Guests:
Scott Sutton – VP of Revenue Operations at DiscoverOrg+ZoomInfo
Mike Burton – Co-Founder and SVP of Data Sales at Bombora
Moderator: Scott Barker – Head of Partnerships at Sales Hacker
According to ZoomInfo, the average B2B buyer is 67% of the way through the buyer’s journey before they ever…
Original Research
ZoomInfo
· Original study ↗
Methodology
Data from ZoomInfo
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
average B2B buyer: 67% buyer journey progress. Source: ZoomInfo (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyer-journey-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyer-journey-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- buyer journey progress for average B2B buyer<br><small>Source: ZoomInfo (2023) · <a href="https://lighthousedata.io/data/b2b-buyer-journey-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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