B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- buyer journey independent research share for B2B buyers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
b2bgrowthessentials.com
Primary
Tier C
https://b2bgrowthessentials.com/how-the-new-sales-funnel-stages-can-transform-your-b2b-sales/ ↗
Source Article
How the New Sales Funnel Stages Can Transform Your B2B Sales
Original Research
b2bgrowthessentials.com
· Original study ↗
Methodology
Blog cites unnamed research ('Research shows'); original study not identified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 80% | |
| 2026 (current) | 70% | -12.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 70% buyer journey independent research share. Source: b2bgrowthessentials.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyer-independent-research-70
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<blockquote cite="https://lighthousedata.io/data/b2b-buyer-independent-research-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- buyer journey independent research share for B2B buyers<br><small>Source: b2bgrowthessentials.com (2026) · <a href="https://lighthousedata.io/data/b2b-buyer-independent-research-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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