B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- buyer evaluation factor importance pricing for B2B buyers (2025)
72% of B2B buyers consider pricing an important factor when evaluating solutions providers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Demand Gen
Primary
Tier C
https://digitalthoughtz.com/2025/08/27/b2b-marketing-the-ultimate-guide/ ↗
Source Article
Who is B2B Marketing For?
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What Is B2B Marketing?
Business to Business marketing refers to the marketing of products/services to other businesses and organizations via various marketing channels.
Who is B2B Marketing For?
Any Business that sells products or services to other Busi…
Original Research
Demand Gen
· Original study ↗
Methodology
Demand Gen research on top factors for evaluating solutions providers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 72% buyer evaluation factor importance pricing. Source: Demand Gen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyer-factors-pricing-72
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<blockquote cite="https://lighthousedata.io/data/b2b-buyer-factors-pricing-72" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- buyer evaluation factor importance pricing for B2B buyers<br><small>Source: Demand Gen (2025) · <a href="https://lighthousedata.io/data/b2b-buyer-factors-pricing-72" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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