B
Evidence Grade B
Graded
under review
Safe to Cite
Current
67%
67% -- share of buyer decisions influenced by online services for B2B buyers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
atriumdigital.com
Primary
Tier C
https://atriumdigital.com/news-media/blog/news/how-to-develop-a-digital-marketing-program-for-a-b2b-… ↗
Source Article
How to Develop a Digital Marketing Program for a B2B Business
Original Research
atriumdigital.com
· Original study ↗
Methodology
Secondary citation, no named study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 67% share of buyer decisions influenced by online services. Source: atriumdigital.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyer-decisions-online-67
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<blockquote cite="https://lighthousedata.io/data/b2b-buyer-decisions-online-67" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- share of buyer decisions influenced by online services for B2B buyers<br><small>Source: atriumdigital.com (2026) · <a href="https://lighthousedata.io/data/b2b-buyer-decisions-online-67" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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