B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- buyer decision journey progress for B2B buyers (2026)
By the time a potential member, customer, or partner reaches out or raises their hand, they are already 60% to 70% through their decision-making process.
- Reported as a range: 60–70%
- No original primary research source cited
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
backpocketagency.com
Primary
Tier C
https://backpocketagency.com/why-content-and-marketing-silos-hurt-performance-and-how-to-fix-it/ ↗
Source Article
Why Content and Marketing Silos Hurt Performance (And How to Fix It)
Original Research
backpocketagency.com
· Original study ↗
Methodology
Range 60-70%; midpoint reported. Source does not cite original research publisher.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 60% buyer decision journey progress. Source: backpocketagency.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyer-decision-journey-progress
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyer-decision-journey-progress" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- buyer decision journey progress for B2B buyers<br><small>Source: backpocketagency.com (2026) · <a href="https://lighthousedata.io/data/b2b-buyer-decision-journey-progress" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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