B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
57%
57% -- buyer journey progress before engagement for B2B buyers (2025)
The modern B2B buyer is 57% through their decision-making process before raising their hand to engage with sales.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
typpout.com
Primary
Tier C
https://www.typpout.com/blog/social-listening-hidden-buyers-linkedin-x ↗
Source Article
The Dark Art of Social Listening: How to Find Hidden Buyers on LinkedIn and X | Typpout
The Dark Art of Social Listening: How to Find Hidden Buyers on LinkedIn and X
Unlock the power of social listening to discover hidden buyers on LinkedIn and X. Learn actionable strategies to identify, engage, and convert prospects before they even raise their hands.
Unlock the power of social listen…
Original Research
typpout.com
· Original study ↗
Methodology
Widely cited B2B buyer journey benchmark; original research not identified in text
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
B2B buyers: 57% buyer journey progress before engagement. Source: typpout.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyer-57-percent-decision-journey
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyer-57-percent-decision-journey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- buyer journey progress before engagement for B2B buyers<br><small>Source: typpout.com (2025) · <a href="https://lighthousedata.io/data/b2b-buyer-57-percent-decision-journey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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