B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86%
86% -- analytics tools usage rate for B2B organizations (2023)
86% of B2B organizations use analytics tools to assist with content marketing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
v9digital.com
Primary
Tier C
https://www.v9digital.com/services/content/blog-marketing/ ↗
Source Article
2023 Content Marketing Stats & Trends - Volume Nine
One thing that isn’t slowing down is content marketing. No longer considered nice to have but essential to every business, the numbers don’t lie. Check out these content marketing stats and trends to help you plan for 2023 and beyond.
Marketers Moving Budget to Content
According to the Content Marke…
Original Research
v9digital.com
· Original study ↗
Methodology
Email marketing software at 85%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B organizations: 86% analytics tools usage rate. Source: v9digital.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-analytics-tools-content-marketing
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<blockquote cite="https://lighthousedata.io/data/b2b-analytics-tools-content-marketing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- analytics tools usage rate for B2B organizations<br><small>Source: v9digital.com (2023) · <a href="https://lighthousedata.io/data/b2b-analytics-tools-content-marketing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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