B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- awareness drop rate for Advertising without cookies (2023)
In tests among 1,800 UK respondents measuring priming effects on digital ad exposures, ad awareness dropped by 40% without cookies.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,800
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
Lumen Research
Primary
Tier A
https://lumen-research.com/blog/why-visual-priming-will-play-a-big-role-in-the-cookieless-future/ ↗
Source Article
Why Visual Priming Will Play a Big Role in the Cookieless Future
If anyone had any doubts about the importance of third-party cookies to advertisers and the media platforms that support them, then last week’s earning announcement from Snap will have put them to rest.
Despite making over $1bn in revenue in a single quarter, the share price slid by 25%. The reason?…
Original Research
Lumen Research
· Original study ↗
Methodology
Sample of 1,800 UK respondents
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Advertising without cookies: 40% awareness drop rate. Source: Lumen Research (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/awareness-drop-without-cookies-2023
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<blockquote cite="https://lighthousedata.io/data/awareness-drop-without-cookies-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- awareness drop rate for Advertising without cookies<br><small>Source: Lumen Research (2023) · <a href="https://lighthousedata.io/data/awareness-drop-without-cookies-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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