B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- brand visibility increase for brands winning major industry awards (2025)
Winning a major industry award can increase brand visibility by an average of 37%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Global Recognition Awards
Primary
Tier C
https://jmgpublicrelations.com/blog/four-key-reasons-awards-matter-how-to-leverage-industry-recognit… ↗
Source Article
4 Reasons Industry Awards Matter In PR | JMG PR
Four Key Reasons Awards Matter: How to Leverage Industry Recognition for Maximum PR Impact
Industry awards are more than just a plaque on the wall, or a status symbol on a company’s website. They’re powerful tools that help boost credibility, increase visibility, and set businesses and individuals a…
Original Research
Global Recognition Awards
· Original study ↗
Methodology
Average brand visibility increase attributed to winning a major industry award, per Global Recognition Awards; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands winning major industry awards: 37% brand visibility increase. Source: Global Recognition Awards (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/award-brand-visibility-increase-37
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<blockquote cite="https://lighthousedata.io/data/award-brand-visibility-increase-37" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- brand visibility increase for brands winning major industry awards<br><small>Source: Global Recognition Awards (2025) · <a href="https://lighthousedata.io/data/award-brand-visibility-increase-37" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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