B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
$610,000,000
$610,000,000 -- brand acquisition value for Aviation Gin (Ryan Reynolds) (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$610,000,000
Unit
Currency Usd
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Diageo
Primary
Tier B
https://www.ohbev.com/blog/beyonces-whiskey-brand-sirdavis-american-whisky ↗
Source Article
Beyonce's Whiskey Brand - SirDavis American Whisky
Moët Hennessy has taken a bold step into the American whisky market with the launch of SirDavis, a premium new-to-market expression created in collaboration with global icon Beyoncé Knowles-Carter. Named in honor of the singer’s great-grandfather, SirDavis is poised to make waves in the whisky world…
Original Research
Diageo
· Original study ↗
Methodology
Reported sale price of celebrity-backed Aviation Gin brand to Diageo; cited as evidence of celebrity-endorsed spirits trend
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
Channelinfluencer
Cite this stat
Plain Text
Aviation Gin (Ryan Reynolds): $610,000,000 brand acquisition value. Source: Diageo (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aviation-gin-sale-diageo-610m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/aviation-gin-sale-diageo-610m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$610,000,000</strong> -- brand acquisition value for Aviation Gin (Ryan Reynolds)<br><small>Source: Diageo (2024) · <a href="https://lighthousedata.io/data/aviation-gin-sale-diageo-610m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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