B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

27.6%

27.6% -- average organic click through rate for Position 1 (2025)

2025  · Backlinko

The average organic click-through rate (CTR) for Position 1 in Google search results is 27.6%.

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Attribution: Backlinko View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
27.6%
Unit
Percentage
Data Vintage
2025
Entity
Position 1
Geography
EMEA
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Backlinko Primary Tier B
https://blckalpaca.at/en/knowledge-base/seo-geo/seo-metriken-kpis-analyse/google-search-console-das-… ↗
Confidence: 28/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Blck Alpaca | Google Search Console: The Most Important ...
Google Search Console: The Most Important SEO Tool Google Search Console (GSC) is a free Google tool providing website owners with data on search performance, indexing status, technical issues and search appearance, and it is the only tool with first-party Google data. Key Takeaways - The GSC is the…
Original Research
Backlinko · Original study ↗

Source: Backlinko, data via Semrush / Google Search Console

Methodology documented
Industryseo RegionEMEA RoleSEO Specialist Channelsearch
Plain Text
Position 1: 27.6% average organic click through rate. Source: Backlinko (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg_organic_ctr_pos1
HTML Embed
<blockquote cite="https://lighthousedata.io/data/avg_organic_ctr_pos1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27.6%</strong> -- average organic click through rate for Position 1<br><small>Source: Backlinko (2025) · <a href="https://lighthousedata.io/data/avg_organic_ctr_pos1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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