B
Evidence Grade B
Safe to Cite
Dated
4
4 -- average sales cycle length for B2B sales reps (2020)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4
Unit
Duration Months
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (8)
Demand Gen
Primary
Tier C
https://www.sendtrumpet.com/blog-posts/how-to-shorten-the-b2b-sales-cycle-top-6-secret-hacks-for-fas… ↗
Source Article
How to Shorten the B2B Sales Cycle – Top 6 Secret Hacks for Faster Sales | trumpet
Did you know that the B2B sales cycle is getting longer? According to a 2020 Demand Gen report, 68% of respondents said their B2B sales cycle had increased year-on-year.
For around three-quarters of sales reps, it takes at least 4 months to close with a new customer – around half of the deals take 7…
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Original Research
Demand Gen
· Original study ↗
Methodology
Around three-quarters of sales reps
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales reps: 4 average sales cycle length. Source: Demand Gen (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-sales-cycle-length-b2b
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<blockquote cite="https://lighthousedata.io/data/avg-sales-cycle-length-b2b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- average sales cycle length for B2B sales reps<br><small>Source: Demand Gen (2020) · <a href="https://lighthousedata.io/data/avg-sales-cycle-length-b2b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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