B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
17%
17% -- average ctv spend increase for CTV advertisers increasing spend in 2026 (2026)
Connected TV advertisers planning to increase their CTV spend in 2026 plan to do so by an average of 17%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
151
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Advertiser Perceptions and Premion
Primary
Tier B
https://www.adworldnews.com/news/ctv-advertisers-increase-spending-2026 ↗
Source Article
70% of CTV Advertisers are Raising Budgets in 2026, but the Creative Gap Is Getting Wider
Original Research
Advertiser Perceptions and Premion
· Original study ↗
Methodology
Average planned budget increase among the 70% of CTV advertisers raising CTV spend.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CTV advertisers increasing spend in 2026: 17% average ctv spend increase. Source: Advertiser Perceptions and Premion (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-ctv-spend-increase-2026
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<blockquote cite="https://lighthousedata.io/data/avg-ctv-spend-increase-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- average ctv spend increase for CTV advertisers increasing spend in 2026<br><small>Source: Advertiser Perceptions and Premion (2026) · <a href="https://lighthousedata.io/data/avg-ctv-spend-increase-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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