C
Evidence Grade C
Use with Hedging
Dated
$9
$9 -- cost per mille for yellow pages advertising (2008)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$9
Unit
Currency Usd
Data Vintage
2008
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Search Engine Watch
Primary
Tier B
https://searchenginewatch.com/2008/09/10/new-analytics-tool-aids-shift-from-print-yellow-pages-to-on… ↗
Source Article
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searchenginewatch.com
https://searchenginewatch.com/2008/09/10/new-analytics-tool-aids-shift-from-prin…
2026-08-20
Original Research
Search Engine Watch
· Original study ↗
Methodology
Average CPM for yellow pages advertising
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
yellow pages advertising: $9 cost per mille. Source: Search Engine Watch (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average_yellow_pages_cpm
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average_yellow_pages_cpm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$9</strong> -- cost per mille for yellow pages advertising<br><small>Source: Search Engine Watch (2008) · <a href="https://lighthousedata.io/data/average_yellow_pages_cpm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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