B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20
20 -- average touchpoints before purchase for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Think Google
Primary
Tier C
https://www.adgility.com.au/blog/podcast-episode-one-the-omnichannel-advantage ↗
Source Article
Podcast Episode 1: The Omnichannel Advantage
Original Research
Think Google
· Original study ↗
Methodology
According to 'Think Google'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 20 average touchpoints before purchase. Source: Think Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average_touchpoints_before_purchase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average_touchpoints_before_purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20</strong> -- average touchpoints before purchase for consumers<br><small>Source: Think Google (2026) · <a href="https://lighthousedata.io/data/average_touchpoints_before_purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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