B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14%
14% -- average deal size growth for mid-market SaaS company (2026)
A mid-market SaaS company achieved a 14% improvement in average deal size within two quarters after shifting from geography-based territories to a model based on account potential and industry vertical.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
Copy.ai
Primary
Tier C
https://www.copy.ai/blog/territory-management-strategy ↗
Source Article
Territory Management Strategy: Complete Guide | Copy.ai
Territory management dictates the success or failure of your sales organization. Your best reps waste time on low-potential accounts while high-value prospects slip through the cracks when territories are poorly designed. Quota attainment suffers. Pipeline development stalls. And your entire go-to-m…
Also cited by
hai.stanford.edu
https://hai.stanford.edu/
2026-08-18
Original Research
Copy.ai
· Original study ↗
Methodology
Shifted from geography-based territories to a model based on account potential and industry vertical
Methodology documented
Segmentation
IndustrySaaS
Company SizeMid-market
Channelcontent
Cite this stat
Plain Text
mid-market SaaS company: 14% average deal size growth. Source: Copy.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average_deal_size_improvement_with_account_based_territories
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<blockquote cite="https://lighthousedata.io/data/average_deal_size_improvement_with_account_based_territories" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- average deal size growth for mid-market SaaS company<br><small>Source: Copy.ai (2026) · <a href="https://lighthousedata.io/data/average_deal_size_improvement_with_account_based_territories" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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