B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
66%
66% -- average viewability for display across channels (2026)
The average viewability rate for display ads across channels is 66%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
92
Sources (5)
DoubleVerify
Primary
Tier A
https://doubleverify.com/capabilities-viewability/ ↗
Source Article
DV Viewability: Make Sure Your Ad Can Be Seen
DV MAP / Verify / Viewability
Ensure Your Ads Are Seen
To successfully reach consumers, ads need to be seen — otherwise, ad spend is wasted. DV’s technology measures whether an ad has an opportunity to be seen, and therefore has an impact.
Performance Begins with Viewability
77%
average viewability …
Also cited by
comscore.com
https://www.comscore.com/
2026-08-18
triplewhale.com
https://www.triplewhale.com/
2026-08-18
amraandelma.com
https://www.amraandelma.com/
2026-08-18
marketingreport.one
https://marketingreport.one/
2026-08-18
Original Research
DoubleVerify
· Original study ↗
Segmentation
Industrymarketing
RoleAll marketers
Channeldisplay
Cite this stat
Plain Text
display across channels: 66% average viewability. Source: DoubleVerify (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-viewability-display-across-channels
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-viewability-display-across-channels" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- average viewability for display across channels<br><small>Source: DoubleVerify (2026) · <a href="https://lighthousedata.io/data/average-viewability-display-across-channels" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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