B
Evidence Grade B
Graded
under review
Safe to Cite
Current
9%
9% -- short term roi for average short-term ROI from advertising (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Nielsen
Primary
Tier A
https://salesandmarketing.com/maximize-return-your-advertising-spend/ ↗
Source Article
Maximize the Return on your Advertising Spend
With consumers becoming increasingly price conscious in a highly competitive marketplace, maximizing the return on their advertising spend is more important than ever.
Marketing return on investment (ROI) is the amount of sales achieved for every dollar spent on marketing/advertising. In today’s tou…
Original Research
Nielsen
· Original study ↗
Methodology
Numerous studies conducted worldwide by Nielsen
Segmentation
Channelrss_feed
Cite this stat
Plain Text
average short-term ROI from advertising: 9% short term roi. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-short-term-roi-nielsen
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-short-term-roi-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- short term roi for average short-term ROI from advertising<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/average-short-term-roi-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.