B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

84 days

84 days -- average conversion funnel duration for SaaS software sales (2023)

2023  · Hubspot

The average SaaS software sales cycle is 84 days long.

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Attribution: Hubspot View source
Lighthouse Research Team
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Source verified Evidence graded
Value
84 days
Unit
Duration Days
Data Vintage
2023
Entity
SaaS software sales
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

77/100 confidence
Extraction
95
Source Trust
50
Citation Chain
90
Independence
90
Methodology
45
Freshness
94
Hubspot Primary Tier A
https://dataflo.io/blog/how-to-track-the-right-funnel-for-conversions ↗
Confidence: 77/100 Vintage: 2023 Channel: Common Crawl
Source Article
How to Improve Sales Cycle Length - Sales So
How to Improve Sales Cycle Length - Protected_User_4eaaaa7b - Views : 28,543 Table of Contents Your sales team is working hard. They’re sending emails, hopping on calls, following up. But deals keep dragging out. Weeks turn into months. You’re waiting — and waiting costs money. The average B2B sales…
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Original Research
Hubspot · Original study ↗

Research by Hubspot

Methodology documented
Channelcommon_crawl
Plain Text
SaaS software sales: 84 days average conversion funnel duration. Source: Hubspot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-saas-sales-cycle-length
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<blockquote cite="https://lighthousedata.io/data/average-saas-sales-cycle-length" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84 days</strong> -- average conversion funnel duration for SaaS software sales<br><small>Source: Hubspot (2023) · <a href="https://lighthousedata.io/data/average-saas-sales-cycle-length" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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