B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36
36 -- average gamer age for Global gamers (2023)
According to Newzoo data, the average age of a gamer is 36.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36
Unit
Count
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Newzoo
Primary
Tier C
https://creativeclicks.com/blog/in-game-advertising-the-ultimate-performance-marketing-experience/ ↗
Source Article
In-Game Advertising: the ultimate performance marketing experience
With all of the buzz about virtual worlds and the metaverse, there already is a place where marketers can integrate their marketing into the playing experience: In-game advertising.
In-game advertising is the placement of ads within games. In-game ads appear during gameplay as part of the gaming exp…
Original Research
Newzoo
· Original study ↗
Methodology
Cited from Newzoo data
Methodology documented
Segmentation
IndustryGaming
RegionGlobal
RoleAll marketers
Channelin-game
Cite this stat
Plain Text
Global gamers: 36 average gamer age. Source: Newzoo (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-gamer-age-36
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-gamer-age-36" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36</strong> -- average gamer age for Global gamers<br><small>Source: Newzoo (2023) · <a href="https://lighthousedata.io/data/average-gamer-age-36" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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