B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
19
19 -- average duration of first checking account for American consumers (2025)
The average American keeps their first checking account for 19 years.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
19
Unit
Duration Years
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bankrate
Primary
Tier C
https://www.amplifiloyalty.com/blog/loyalty-rewards-insights-by-amplifi-loyalty-solutions-ceo-mike-k… ↗
Source Article
Loyalty Rewards Insights by ampliFI Loyalty Solutions CEO Mike Knoop
Original Research
Bankrate
· Original study ↗
Methodology
Bankrate report cited by ampliFI
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
American consumers: 19 average duration of first checking account. Source: Bankrate (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-first-checking-account-duration-19-years
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-first-checking-account-duration-19-years" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19</strong> -- average duration of first checking account for American consumers<br><small>Source: Bankrate (2025) · <a href="https://lighthousedata.io/data/average-first-checking-account-duration-19-years" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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