B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
120
120 -- average friend count per user for Facebook (2010)
The average Facebook user has 120 friends.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
120
Unit
Count
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Wall Street Journal
Primary
Tier C
https://bestwebpresence.com/2010/10/20/the-truth-about-facebook-marketing/ ↗
Source Article
The Truth About Facebook Marketing
Original Research
Wall Street Journal
· Original study ↗
Methodology
Cited in blog post; references Wall Street Journal coverage questioning the claim. Secondary source.
Methodology documented
Segmentation
Industrycontent_marketing
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Facebook: 120 average friend count per user. Source: Wall Street Journal (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-facebook-user-friends-120
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-facebook-user-friends-120" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>120</strong> -- average friend count per user for Facebook<br><small>Source: Wall Street Journal (2010) · <a href="https://lighthousedata.io/data/average-facebook-user-friends-120" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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