B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70
70 -- domain authority for first page of Google (2025)
According to Conversion's SEO study for e-commerce, the average domain authority of sites on the first page of Google is 70 out of 100.
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Lighthouse Research Team
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Evidence graded
Value
70
Unit
Score
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
90
Methodology
45
Freshness
80
Source
Conversion
Primary
Tier A
http://www.conversion.com.br/blog/o-revolucionario-link-building-com-assessoria-de-imprensa-digital ↗
Source Article
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Original Research
Conversion
· Original study ↗
Methodology
Data from the largest SEO study for e-commerce conducted by Conversion.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
first page of Google: 70 domain authority. Source: Conversion (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-domain-authority-first-page-google-2025
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<blockquote cite="https://lighthousedata.io/data/average-domain-authority-first-page-google-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70</strong> -- domain authority for first page of Google<br><small>Source: Conversion (2025) · <a href="https://lighthousedata.io/data/average-domain-authority-first-page-google-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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