B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

4

4 -- connected devices per consumer for average consumer (2025)

2025  · Catalyst Marketing

The average consumer has 4 connected devices.

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Attribution: Catalyst Marketing View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
4
Unit
Count
Data Vintage
2025
Entity
average consumer
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Catalyst Marketing Primary Tier C
https://teamcatalyst.com/big-data-your-casino-database/ ↗
Confidence: 23/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Big Data & Your Casino Database - Catalyst Marketing
Big Data & Your Casino Database Casino Marketing A player database is the heartbeat of any gaming operation. In addition to advertising, the database, when utilized appropriately, pumps revenue through different marketing chambers, allowing for optimal operational health and vitality. Within gaming,…
Original Research
Catalyst Marketing · Original study ↗

Vendor blog claim; original source not cited

Methodology documented
IndustryMedia RegionGlobal RoleAll marketers
Plain Text
average consumer: 4 connected devices per consumer. Source: Catalyst Marketing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-consumer-connected-devices
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<blockquote cite="https://lighthousedata.io/data/average-consumer-connected-devices" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- connected devices per consumer for average consumer<br><small>Source: Catalyst Marketing (2025) · <a href="https://lighthousedata.io/data/average-consumer-connected-devices" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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