B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- marketing channel roi for All direct marketing channels (average) (2023)
The average campaign ROI across all direct marketing channels surveyed was 35% in 2023.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Association of National Advertisers (ANA)
Primary
Tier A
https://franklinmadisondirect.com/articles/direct-mail-roi/ ↗
Source Article
Direct Mail ROI Surpasses Digital Mediums
Blog
Direct Mail ROI Surpasses Digital Mediums
Direct mail return on investment surpasses top digital mediums, according to findings from the 2023 Association of National Advertisers (ANA) Response Rate Report.
Published February 2024, ANA’s report highlights 2023 benchmark performance and cost data…
Original Research
Association of National Advertisers (ANA)
· Original study ↗
Methodology
ANA Response Rate Report 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
All direct marketing channels (average): 35% marketing channel roi. Source: Association of National Advertisers (ANA) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-campaign-roi-all-channels-2023
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<blockquote cite="https://lighthousedata.io/data/average-campaign-roi-all-channels-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- marketing channel roi for All direct marketing channels (average)<br><small>Source: Association of National Advertisers (ANA) (2023) · <a href="https://lighthousedata.io/data/average-campaign-roi-all-channels-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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