B
Evidence Grade B
Use with Hedging
Dated
37%
37% — bounce rate for websites (2023)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
400
Study Type
Survey
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
20
Independence
50
Methodology
50
Freshness
40
Sources (2)
startupvoyager.com
Primary
Tier B
https://startupvoyager.com/conversion-rate-optimization-statistics/ ↗
Also cited by
2026-02-16
Original Research
HubSpot
· Original study ↗
Methodology
Survey of websites
Study: Survey
n=400
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 37% | |
| 2023 (current) | 10% | -73.0% |
| 2025 | 58% | +480.0% |
| 2026 | 103% | +77.6% |
Segmentation
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
websites: 37% bounce rate. Source: startupvoyager.com (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/average-bounce-rate-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-bounce-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> — bounce rate for websites<br><small>Source: startupvoyager.com (2023) · <a href="https://lighthousedata.io/data/average-bounce-rate-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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